by Donna Brown | Apr 30, 2015 | General Business, Marketing
‘Saving time’ is not a bad thing….its just the wrong wording! I think its great as service providers we do save our clients a ton of time, BUT its not the benefit that we want people to buy you on. Because if they buy you around time benefits then...
by Donna Brown | Mar 1, 2015 | Marketing
I know LOTS of VAs that struggle to find a niche that they want to concentrate their energies on simply because they have so many varied skills (how can you pick one thing)? So instead, lets concentrate on your market first. Remember this process is to enhance your...
by Donna Brown | Jul 15, 2014 | Marketing
So…. in 10 years I have realised that many people have trouble with the act of niching down in their business and clarifying their target market. It’s usually stemming from a fear of missing out. Here is a cool way to think about the importance of niching...