Target, Then Niche

Target, Then Niche

I know LOTS of VAs that struggle to find a niche that they want to concentrate their energies on simply because they have so many varied skills (how can you pick one thing)? So instead, lets concentrate on your market first. Remember this process is to enhance your...

What’s Your Clients Bruise?

So…. in 10 years I have realised that many people have trouble with the act of niching down in their business and clarifying their target market. It’s usually stemming from a fear of missing out. Here is a cool way to think about the importance of niching...