by Donna Brown | Apr 16, 2015 | General Business
We often start things haphazardly – particularly if we’re not sure of the path we’re going to take. But once you decide that your business is here to stay for at least a year it’s time to take the path of building your business as if you were...
by Donna Brown | Apr 7, 2015 | General Business, Uncategorized
Hands up if you’re running your own business but you still feel trapped as if you were in a traditional job? You’re sick of being told what to do, when to do it. Clients treating you like employees and still working 9am to 5pm, 5 days a week (OR MORE) just...
by Donna Brown | Mar 17, 2015 | General Business
Hey Practitioners and Virtual Assistants! I am writing this in March of 2015 BUT this will be applicable all the time 🙂 I’ve said this many times but I will say it again! Clients LOVE working with people who are confident and in control. It makes them feel safe....
by Donna Brown | Jan 15, 2015 | Marketing, Pricing
If you’re selling yourself as a generalist then you will never make good money. For generalists are easily replaced…. there are hundreds of people who specialise in the basics. What you want is for clients to want to work with the experts. Experts make the...
by Donna Brown | Jul 15, 2014 | Marketing
So…. in 10 years I have realised that many people have trouble with the act of niching down in their business and clarifying their target market. It’s usually stemming from a fear of missing out. Here is a cool way to think about the importance of niching...
